I’m reading an excellent sales book, Stephan Schiffman’s The 25 Most Common Sales Mistakes, and how to avoid them.  Mistake # 1 is “Not Being Obsessed.”   It is all about being passionate about what you do.  Stephan is passionate about his daily routine, which he has done successfully for years.  It consists of making 20 cold calls, which he does every day, rain or shine.  My daily routine doesn’t currently include cold calls – I’ve been doing Facebook and Twitter – this sounds interesting and like it has a very strong value.